![]() In fact, we would then probably see more adverts baked into Windows 10, and more tighter integration of Edge and Bing into the operating system – and definitely more annoying pop-ups trying to get you to use it. Microsoft’s ability to squeeze out profit from those users will be difficult. That probably remains a big revenue stream, so while Windows 10 Home could be free, Pro and Enterprise would still need to be charged for (and means more companies and organisations looking to move to open-source alternatives like Linux).Īlso for a huge amount of people, the first thing they do with a new Windows 10 installation is open up Edge and search on Bing… to download Chrome. For a start, there’s no way it would want to give up on getting money for licences for businesses. ![]() So… will it? While I’d love to see Microsoft do something so bold, it may be hesitant to do so. Why? Because it'll annoy some people (Image credit: Just dance / Shutterstock) So, the answer is simple: by making Windows 10 Home free, Microsoft will be getting more people than ever onto the operating system, and will stop people from going to resellers – or even worse, pirating the operating system. The amount of money Microsoft can make by getting more people to use Edge and Bing (and share their data) probably dwarfs the money they’d get from selling Windows 10 Home licence keys (bulk selling Windows 10 Pro or Enterprise licences to businesses is a different matter). Why? Again, it was getting more people onto Windows 10. Yet it seemed in no rush to do anything about them at first. While many seem to have been removed, there used to be so many, there was no way Microsoft didn’t know about them. It was also painfully easy to find cheap Windows 10 product codes on eBay. Why? I think, it’s because Microsoft tacitly approves.Īfter all, if it means more people using Windows 10 (and therefore possibly Bing and Edge), then that’s good. Microsoft must be keenly aware that there’s an easy way to upgrade to Windows 10 for free, rather than paying for an upgrade, yet it has done nothing about it. You just use the official tools Microsoft is offering. Some people consider this a loophole, but it’s not even that. You simply have to use the official Windows Media Creation Tool and select “Download tool now” under the section titled “Create Windows 10 installation media.” The free update doesn’t involve doing or downloading anything illegal. However, six years after Windows 10 launched, it’s still incredibly easy to upgrade to Windows 10 for free. While it originally offered a free upgrade to Windows 10 for Windows 8.1 and Windows 7 users, it was supposed to only be for a limited time. In many ways, Microsoft sort of is anyway. No one loves you Bing! (Image credit: Shutterstock) Do it, you cowards I think Microsoft should give Windows 10 away for free. So, Microsoft will want to get more people using them, and to do that it needs to knock down the biggest barrier to entry: paying for Windows 10. While the new Chromium-based Edge browser is gaining in popularity – it recently overtook Firefox – it still languishes miles behind Google’s Chrome.Īnd Bing is doing even worse, with the search engine nowhere near as popular as Google’s… Google. The amount of valuable ad money and user information Microsoft would get from more people using Edge and Bing is huge, and by getting people onto Windows 10 as quickly as possible – which has both of those deeply integrated – it can help boost the userbase of those services.Īnd it needs all the help it can get. You see, it’s in Microsoft’s interests to get as many people on Windows 10 as possible for a simple reason: as a trojan horse for Edge and Bing. This is not how you use Windows 10 (Image credit: Anton Watman / Shutterstock) Why wouldn't Microsoft care?īut, why wouldn't Microsoft care? This is, after all, the company that tries to get you to use its Edge browser and Bing search engine at every opportunity – so why would it suddenly become so carefree about Windows 10?
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